How to create success in the toy and game world Entrepreneurs love creating and launching products for kids. Many invent toys, games and juvenile products that are innovative and address a need in the marketplace, but they all face challenges that threaten their success. What is the magic behind inventing and launching a successful product.. read more →

Five thoughts on creating playful learning experiences that will resonate with kids!   Kids reap huge benefits from play. Playful learning experiences help children to develop critical thinking skills and abilities they will need to solve complex problems in their future adult lives. This point of view was clearly communicated to participants at the Sandbox@MIT.. read more →

With the holidays fast approaching many of us in the toy industry turn our attention to finalizing our 2016 product line and marketing plans for Trade shows. First Trade Show for many are Toy Fairs and Gift Shows in the first quarter. Let’s face it, attending trade shows is an expensive but necessary part of.. read more →

An amazing number —85%  — of all new products fail in the marketplace. How can you maximize your chances beating the odds? KidSmart provides an overview on 10 key factors that contribute to product success. when creating new products. Bringing a new product or app to market requires a significant investment of both time and.. read more →