With the New Year comes opportunities to attend Toy Fairs and Gift Shows and pitch your product line to buyers for orders. Once you have the booth space reserved and your sales meetings set up, spend time thinking about your product line presentation and sales pitch. 1. Product Overview – Analyze the competitive set for.. read more →

Five thoughts on creating playful learning experiences that will resonate with kids!   Kids reap huge benefits from play. Playful learning experiences help children to develop critical thinking skills and abilities they will need to solve complex problems in their future adult lives. This point of view was clearly communicated to participants at the Sandbox@MIT.. read more →

With the holidays fast approaching many of us in the toy industry turn our attention to finalizing our 2016 product line and marketing plans for Trade shows. First Trade Show for many are Toy Fairs and Gift Shows in the first quarter. Let’s face it, attending trade shows is an expensive but necessary part of.. read more →

If you believe like I do that women are uniquely capable of coming up with breakthrough toy and game ideas, look no further than the 2015 Women in Toys, Licensing and Entertainment (WIT) Empowerment Day for proof. Held in Dallas on October 5th before the Fall Toy Preview, this power-packed event was attended by WIT.. read more →

The playful design of the Frank Gehry-architected Stata Center on the MIT campus was the perfect setting for the 2015 Sandbox Summit that took place in on March 23 and 24 in Cambridge, MA. The adage that a child’s work is play was aptly captured throughout the event. The Summit provided a forum for a conversation about how technology.. read more →

An amazing number —85%  — of all new products fail in the marketplace. How can you maximize your chances beating the odds? KidSmart provides an overview on 10 key factors that contribute to product success. when creating new products. Bringing a new product or app to market requires a significant investment of both time and.. read more →