With the New Year comes opportunities to attend Toy Fairs and Gift Shows and pitch your product line to buyers for orders. Once you have the booth space reserved and your sales meetings set up, spend time thinking about your product line presentation and sales pitch. 1. Product Overview – Analyze the competitive set for.. read more →

If you believe like I do that women are uniquely capable of coming up with breakthrough toy and game ideas, look no further than the 2015 Women in Toys, Licensing and Entertainment (WIT) Empowerment Day for proof. Held in Dallas on October 5th before the Fall Toy Preview, this power-packed event was attended by WIT.. read more →