KidSmart analyzed communication messages and developed a new positioning for this robot line sold through education channels.
Provided product and marketing strategies to develop and launch a new line of EyeBlack JR. stickers utilizing the popular Nickelodeon licenses.
The Sugar Goblin
KidSmart developed a marketing plan to support sell-in and sell-through to the mass market for this Halloween-thermed book/plush set.
KidSmart developed a media outreach campaign to promote SandBox@MIT, a thought leadership conference in the world of education and play.
Developed a marketing and media plan for Grapple to build awareness and generate interest among parents of babies.
KidSmart provided direction for brand positioning, messaging, images, website and marketing programs to develop and launch Kibobble’s new app.
KidSmart devised and implemented a high-impact media outreach program and Mommy Blogger promotion.
Beach and Nature
KidSmart provided and implemented strategies to grow awareness and sales for the Beach and Nature’s activity kit line.
3D Magic Factory
Analyzed competitive set and website for GiggleBellies™ to create strategies to build brand awareness and sales.
KidSmart helped develop/brand /launch this innovative concept combining smart devices, mobile apps and a foam ball.
KidSmart has presented numerous new product concepts to top toy companies like Fisher-Price, Hasbro and Spin Master.
KidSmart provided full marketing and product development services to refresh Bendos and introduce the KG Racers line.
Created a media outreach program to launch na2ure’s line of physical and digital STEAM games.
Provided marketing strategies to help Kickstarter-funded company launch and promote Hello Sweet Potato™ line to trade and consumer. Garnered Dr. Toy and Parent’s Choice awards.
KidSmart provided marketing strategies to grow this innovative online music lesson service among parents and kids.
We analyzed branding and recommended changes to enhance KidKnits’ brand awareness and sales, including a new video, images and copy for website.