Clients

Ozobot
Ozobot

KidSmart analyzed communication messages and developed a new positioning for this robot line sold through education channels.

EyeBlack JR.
EyeBlack JR.

Provided product and marketing strategies to develop and launch a new line of EyeBlack JR. stickers utilizing the popular Nickelodeon licenses.

The Sugar Goblin
The Sugar Goblin

KidSmart developed a marketing plan to support sell-in and sell-through to the mass market for this Halloween-thermed book/plush set.

SandBox@MIT
SandBox@MIT

KidSmart developed a media outreach campaign to promote SandBox@MIT, a thought leadership conference in the world of education and play.

Boingy
Boingy

Developed a marketing and media plan for Grapple to build awareness and generate interest among parents of babies.

Kibobble Kids
Kibobble Kids

KidSmart provided direction for brand positioning, messaging, images, website and marketing programs to develop and launch Kibobble’s new app.

Playrific
Playrific

KidSmart devised and implemented a high-impact media outreach program and Mommy Blogger promotion.

Beach and Nature
Beach and Nature

KidSmart provided and implemented strategies to grow awareness and sales for the Beach and Nature’s activity kit line.

3D Magic Factory
3D Magic Factory

Analyzed competitive set and website for GiggleBellies™ to create strategies to build brand awareness and sales.

TheO™
TheO™

KidSmart helped develop/brand /launch this innovative concept combining smart devices, mobile apps and a foam ball.

Fisher-Price
Fisher-Price

KidSmart has presented numerous new product concepts to top toy companies like Fisher-Price, Hasbro and Spin Master.

Kid Galaxy
Kid Galaxy

KidSmart provided full marketing and product development services to refresh Bendos and introduce the KG Racers line.

na2ure
na2ure

Created a media outreach program to launch na2ure’s line of physical and digital STEAM games.

Material Matters
Material Matters

Provided marketing strategies to help Kickstarter-funded company launch and promote Hello Sweet Potato™ line to trade and consumer. Garnered Dr. Toy and Parent’s Choice awards.

LessonFace
LessonFace

KidSmart provided marketing strategies to grow this innovative online music lesson service among parents and kids.

KidKnits
KidKnits

We analyzed branding and recommended changes to enhance KidKnits’ brand awareness and sales, including a new video, images and copy for website.