KidSmart helped this startup define and position two new product concepts, readying them for a fund-raising on Kickstarter.
KidSmart managed the product and website design, product launch, award recognition, and video and social media strategy.
KidSmart helped refresh and grow the Bendos line with expansion of distribution to big box retailers TRU and Target.
Laughing Giraffe Books
KidSmart consulted on website design to improve navigation and click-through rate; online ad and blogger strategy.
KidSmart presented licensed concepts to potential partners including Hasbro, Mattel and Spin Master.
KidSmart analyzed a new category to determine a successful product strategy to enter the marketplace.
Bridge Street Toys
KidSmart’s media outreach garnered coverage on the CBS Early Show and Boston TV, radio and newspapers.
KidSmart created and implemented promotions for Arthur’s product line with PBS, Juicy Juice and Kraft Foods.
KidSmart designed and oversaw product design, production planning, packaging and a You Tube video.
KidSmart implemented a media strategy for a new game line garnering coverage in both consumer and trade press.
Haixin Toy Group
KidSmart defined and branded a product line of plush animals and soft goods and negotiated a promotion with Wild Aid.