Clients

Conversation Media
Conversation Media

KidSmart helped this startup define and position two new product concepts, readying them for a fund-raising on Kickstarter.

Physical Apps
Physical Apps

KidSmart managed the product and website design, product launch, award recognition, and video and social media strategy.

Bendos
Bendos

KidSmart helped refresh and grow the Bendos line with expansion of distribution to big box retailers TRU and Target.

Laughing Giraffe Books
Laughing Giraffe Books

KidSmart consulted on website design to improve navigation and click-through rate; online ad and blogger strategy.

Lisa Leleu
Lisa Leleu

KidSmart presented licensed concepts to potential partners including Hasbro, Mattel and Spin Master.

Action Products
Action Products

KidSmart analyzed a new category to determine a successful product strategy to enter the marketplace.

Bridge Street Toys
Bridge Street Toys

KidSmart’s media outreach garnered coverage on the CBS Early Show and Boston TV, radio and newspapers.

Arthur
Arthur

KidSmart created and implemented promotions for Arthur’s product line with PBS, Juicy Juice and Kraft Foods.

Monster Catchers
Monster Catchers

KidSmart designed and oversaw product design, production planning, packaging and a You Tube video.

Ravensburger
Ravensburger

KidSmart implemented a media strategy for a new game line garnering coverage in both consumer and trade press.

Haixin Toy Group
Haixin Toy Group

KidSmart defined and branded a product line of plush animals and soft goods and negotiated a promotion with Wild Aid.