With the New Year comes opportunities to attend Toy Fairs and Gift Shows and pitch your product line to buyers for orders. Once you have the booth space reserved and your sales meetings set up, spend time thinking about your product line presentation and sales pitch. 1. Product Overview – Analyze the competitive set for.. read more →

How to create success in the toy and game world Entrepreneurs love creating and launching products for kids. Many invent toys, games and juvenile products that are innovative and address a need in the marketplace, but they all face challenges that threaten their success. What is the magic behind inventing and launching a successful product.. read more →

Five thoughts on creating playful learning experiences that will resonate with kids!   Kids reap huge benefits from play. Playful learning experiences help children to develop critical thinking skills and abilities they will need to solve complex problems in their future adult lives. This point of view was clearly communicated to participants at the Sandbox@MIT.. read more →

With the holidays fast approaching many of us in the toy industry turn our attention to finalizing our 2016 product line and marketing plans for Trade shows. First Trade Show for many are Toy Fairs and Gift Shows in the first quarter. Let’s face it, attending trade shows is an expensive but necessary part of.. read more →

If you believe like I do that women are uniquely capable of coming up with breakthrough toy and game ideas, look no further than the 2015 Women in Toys, Licensing and Entertainment (WIT) Empowerment Day for proof. Held in Dallas on October 5th before the Fall Toy Preview, this power-packed event was attended by WIT.. read more →