KidSmart provides comprehensive services that address the many challenges of developing, branding, launching and marketing products, apps and services that are targeted to kids and their parents. KidSmart services span the entire lifecycle of youth products.
We are passionate about delivering creative and cost-effective solutions that enhance the success of your product or brand in the marketplace. We have been tapped by companies for strategic planning, new product brainstorming, market analysis, product concept refinement, product and packaging design, project management, marketing plan development, promotional planning, mobile apps, media outreach and social marketing programs.
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KidSmart has developed effective marketing strategies for literally hundreds of successful products and brand names including world renown Monopoly, Clue, Sorry and Risk. We can help you think through all the steps required to develop your brand to ensure it’s successful launch and profitability.
Launching a new brand or growing an existing brand requires a marketing plan that builds awareness and creates “buzz” in the marketplace. We can help to determine how best to grow your brand utilizing line extensions, promotions, publicity, licenses and events. KidSmart will evaluate your product mix, price points, packaging, promotion, press, and merchandising activities, then develop and implement a plan to meet your growth target.
KidSmart design professionals have created dozens of kid product packages that put the emphasis on fun. Our digital services include app design, website design, and Twitter and Facebook page design. Our packaging solutions take into account retail environment requirements and our websites are designed to grow with your company and are completely user-editable. We also provide design and content development services for sales presentations, advertising, and videos.
PR and Social Media
Creating an integrated presence on all communications platforms like Facebook, Twitter, You Tube, Linked-in, Pinterest and traditional press is indispensable in generating awareness among kids and their families. Through social media sites, press kits and releases, product awards, mommy blog promotions, publicity events and special stories developed for your product, creating “buzz” is what we seek to achieve for every one of our clients’ products.
Smart Launch for Start-Ups
Launching a new brand or growing an existing brand requires a marketing plan that builds awareness and creates “buzz” in the marketplace. We can help to determine how best to grow your brand utilizing line extensions, promotions, publicity, licenses and events. KidSmart will evaluate your product mix, price